SM Supermalls Posts Record H1 Revenue as My SM Strategy Keeps Paying Off

 

Mall operator sustains portfolio transformation reinforced with customer-obsessed strategy following strong H1 business performance

MANILA, Philippines, September 1, 2026 — SM Supermalls posted record revenues in the first half of 2026, growing 8% to ₱41.8 billion from ₱38.6 billion a year earlier. The growth tracked closely with expanding leasable space, higher tenant sign-ups, and steady foot traffic across the network.

Total gross leasable area grew 3% to 5.1 million square meters, up from 5.0 million, while the tenant count climbed 4% to 23,174 from 22,192. Average daily foot traffic held steady at 3.7 million.

“Our growth reflects the enduring trust of our tenants and shoppers. Despite macroeconomic headwinds, they continue to find value in the variety of our offerings and the strong sense of community in our malls,” said SM Supermalls President Steven Tan. “This gives us confidence to keep investing in spaces and experiences that respond to their changing needs.”

Beyond Retail: Sports, Sustainability, and Scale

Reading the market's appetite for experiences beyond retail, SM kept building out its sports, leisure, and entertainment offerings through H1. Pickleball led that push, with 41 new courts added in the first half alone, bringing the total to 102 courts across 32 properties nationwide.

On June 12, 2026, SM Supermalls also co-hosted the Galaxy Manila Marathon, the first full marathon ever run on EDSA, drawing more than 25,000 runners across its various race categories.

Sustainability work moved forward in parallel. SM's rooftop solar PV system across its malls grew from 100 megawatts peak (MWp) to 122 MWp, with further expansion planned before year-end. The company also completed its Electric Vehicle Charging Station rollout, reaching 100% coverage across all 90 malls through 203 charging stations nationwide.

Strongest Brand in the Philippines, Two Years Running

That combination of sustained innovation and customer-centric strategy earned SM Supermalls recognition as the Philippines' Strongest Brand for the second consecutive year, according to global brand valuation firm Brand Finance. The company scored 95.3 out of 100 on the Brand Strength Index — up from its 2025 result — retaining its AAA+ rating in the Philippines 50 2026 report, driven largely by its customer, community, and advocacy initiatives.

What's Next for My SM

With these results in hand, SM is looking to sustain its customer-defined transformation through My SM, its five-year platform for evolving SM malls around the shifting needs, lifestyles, and aspirations of Filipino communities.

“Our growth plan for the rest of 2026 and beyond is to continue evolving for our customers. SM will keep building business momentum through the introduction of exciting new brands, cinema and entertainment acts, as well as leisure offerings that will sustain market interest. With the upcoming opening of our 91st mall, SM Nuvali, we are expanding our business footprint in the emerging growth corridor of South Luzon and Calabarzon with an innovative upscale mall concept never experienced in the Philippine market before,” said Tan.