SM for MSMEs Strengthens Support for Women Entrepreneurs

How WomenBizPH and SM Are Giving Women-Led Businesses a Bigger Stage

A look at how the Women Strong Network Hybrid Trade Fairs are helping Filipino women entrepreneurs reach new customers

Most businesses start the same way: a good idea, some personal savings, and a willingness to keep going. The part that trips people up usually isn't the product — it's getting it in front of someone willing to buy.

Women-led enterprises proudly showcased their local products at the Women Strong Trade Fair held at the Fashion Hall of SM Megamall last year.

The Schedule

SM for MSMEs is expanding its work with WomenBizPH to solve exactly that problem for women-led businesses. This August, the Women Strong Network Hybrid Trade Fairs stop at SM Megamall and SM City Cebu, with SM City Lucena and SM City Zamboanga on deck after that.

From proudly local delicacies to globally competitive designs, the fair is a continuous celebration of women's ingenuity, resilience, and contribution to nation-building through enterprise.

Not Just a Sales Floor

These fairs are built for more than transactions. They're a chance for entrepreneurs to meet new customers, swap notes with other business owners, and find real opportunities they wouldn't otherwise come across.

Behind every booth is a woman with a dream, a purpose, and a story worth sharing. Through WomenBizPH and SM for MSMEs, women entrepreneurs are given greater opportunities to showcase their brands, reach new customers, and continue building businesses that inspire communities nationwide.

The SM Megamall leg on its own draws entrepreneurs from Luzon, Visayas, and Mindanao — a genuinely nationwide spread of Filipino craft and regional creativity under one roof.

Visitors can discover a curated selection of proudly Filipino brands featuring handcrafted fashion, woven textiles, artisanal food, wellness products, accessories, jewelry, home décor, and lifestyle essentials.

Each three-day fair extends past retail hours, with business talks, keynote sessions from government and industry leaders, exhibitor pitches, networking, fashion showcases, and recognition programs woven in — so participants leave with more than just sales.

Voices Behind the Program

“Women entrepreneurs continue to drive innovation, create livelihoods, and strengthen communities across the country. Through our partnership with WomenBizPH, we hope to provide more opportunities for women-led businesses to gain greater visibility, connect with more customers, and continue growing,” said Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls.

President Rhoda Caliwara and Board Secretary Mylene Abiva of WomenBizPH pose for a group photo at the grand opening of the Women Strong Trade Fair in SM Lanang.

“Empowered women empower women. And when women come together to support one another in business, innovation and impact follow,” said Mylene Abiva, Board Secretary, WomenBizPH.

L-R: WomenBizPH Board Secretary Mylene Abiva, together with SM Supermalls executives Pats Dy, SAVP and Head of Marketing for SM Communities, and Royston Cabunag, AVP and Department Head for SM Communities, during the grand opening at SM Megamall.

This work extends SM Supermalls' longstanding commitment to micro, small, and medium enterprises (MSMEs), giving business owners an accessible way to build customer relationships and reach a wider market through the mall network.

Empowered and united! DTI Undersecretary Blesila A. Lantayona proudly supporting local weavers from North Luzon.

The Stories Behind the Booths

For shoppers, the appeal isn't just what's for sale. Every booth carries its own story of persistence and purpose — the work that goes into a handcrafted piece, a homemade delicacy, or an idea someone decided to build a business on.

Together, women entrepreneurs from different communities and industries come together to celebrate collaboration, resilience, and the growing community of women-led Filipino businesses.

Every sale, every conversation, and every new discovery ultimately supports women entrepreneurs building livelihoods, keeping local craftsmanship alive, and strengthening the communities around them.

If you're after a thoughtful gift, something proudly Filipino, or your next favorite local brand, the Women Strong Network Hybrid Trade Fairs are worth building into your weekend plans.

Fair Dates and Locations

●        SM Megamall | August 10–12

●        SM City Cebu | August 14–16

A beautifully hand-painted Filipiniana reflects the vibrant stories of Filipino women — symbolizing the resilience, creativity, and entrepreneurial spirit celebrated through WomenBizPH and SM for MSMEs.

Discover inspiring women-led Filipino brands and support the entrepreneurs shaping the future of local enterprise through SM for MSMEs.